You’ve come up with the ideas. You’ve created the strategies. You’re full of passion.
And you have one minute to pitch all of this to someone else in a clear, concise and intriguing way.
Let’s backtrack for a second. Before any entrepreneur or small business owner sets out to grow their business, they need to define their mission and their overall goal. Start by asking core questions such as:
- Who are you?
- What are you offering?
- Why is your service needed?
Take the time to evaluate the questions and identify exactly what purpose you and your business are intending to serve. These answers will lay your business’ foundation.
So, back to that pitch. Keep in mind – a business pitch is not the ultimate key to success. Your few minutes, most likely, will not secure a new investor or customer. But, your few minutes can secure the interest needed to take those next steps. When it comes to planning your pitch, here are a few steps to consider:
Know Your Audience:
Who are you speaking to? Have you identified the problem that they need solved? How are you and your business the best solution?
Relate to your audience. And understand how to adapt to each new one. Rather than reciting your memorized mission statement, run with what you know. Know your core values, have a few recurring key points, and try to let the rest flow freely in the direction of what whoever you are speaking to needs to hear.
You’ve made yourself aware of your audience, now you need to present to them. Depending on the scenario in which you are presenting, you’ll need to adjust length and word choice accordingly. But no matter what information you sacrifice for time, never sacrifice personality. It’s important to remember that although you are pitching to business needs – people respond well to emotion.
When you evaluated your audience, you identified who they are and how you can solve the problem at hand. Here is where you will quickly address the problem and present your solution in a way that distinguishes you and your business from any other options. Focus on what the results of choosing your business would look like, rather than just speaking about what you do. Make your value known and irresistible. Top this off with that emotional factor to make your pitch personable, memorable, and relatable to your audience.
Is this one a given? You’d think so. Stay confident in your pitch, but don’t let the confidence keep you from practicing. Reading your pitch silently does help with grammatical errors and sentence structure, but your confidence and natural flow will come from rehearsing out loud. Some words may look fine on paper but sound absurd out of your mouth. Don’t risk it!
Stand in front of your mirror. Take a trial run on friends and colleagues. Give a mock presentation at your local coworking space. 😉 And take feedback. You want to make sure that you’re effectively getting your goals across in any given amount of time.
Expect the first two or three times to be a bit rocky. Most entrepreneurs will tell you that they went through their fair share of trial and errors before they perfected their business pitch. It all takes practice. If you still feel unsure about your pitch, reach out to us and we’ll look into hosting an industry professional to put on one of our workshops at MELD, our Austin coworking space!
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