Have you ever lingered on a train platform, or waited for your plane at the gate, or stood in line to pick up your food… and noticed that everyone around you is hunched over their phones, scrolling to oblivion?
Whether you like social media or not, the reality is that over 3 billion people are active on social media, and the average American spends more than two hours a day on social media. (You can find these stats and more in this article.)
Because social media trends change frequently, it’s a good idea to re-evaluate your efforts from time to time and make sure your social media strategy is actually working for your business.
There are dozens of platforms you can use, from behemoths like Facebook and Youtube to niche platforms like Ravelry (for knitting and crocheting) and Untappd (for craft beer), but the truth is your business doesn’t need to be active on every single social media platform.
As a busy entrepreneur, your time is better spent on perfecting a few social platforms that you enjoy (and that your customers hang out on!) versus trying to blanket every single platform with your content.
Here are some simple and fun ways to freshen up your company’s social media presence — no matter which platforms you prefer:
Make a plan
Is there anything worse than sitting down at the computer, completely depleted of ideas, and thinking “Well, I guess I have to post something online…. but what should I say…?”
Unfortunately, readers can spot your uninspired “I’m just posting this because I have to post something” content from miles away. Prevent those awkward moments by creating a list of potential topics, photos, graphics, and post formats ahead of time so that you always have ideas to pull from.
Some ideas for your content list include:
- Photos of your customers using your product
- Interesting and relevant quotes that your audience will like
- Links to external articles about industry trends
- Behind the scenes looks at your creative process
- “How to…” or “5 Ways to…” listicles that you create
- Happy client testimonials
- Throwback photos to the earlier days of your business
Schedule your content
Step off the hamster wheel of daily posting by using a content scheduler to set up your posts ahead of time.
Pre-scheduling content can save you major time: spend a few hours in focused and creative content creation mode, stick the posts you create in your scheduling software so they trickle to your audience over a few weeks, and then you don’t need to worry about creating any new content until the scheduler is out of posts.
Most scheduling tools provide analytics of your posts to help you see what’s most popular with your audience. Use a tool like Buffer, Planoly (for Instagram), or Hootsuite to schedule social media for your business.
Act like a human
With so many brands utilizing social media to connect with their audiences, the days of trying to look cold and stuffy online are over.
Step out from behind your logo and experiment with social media strategies that foster connection such as live videos, behind-the-scenes peeks at what goes into creating your product, Facebook groups, or impromptu selfies of your CEO on Instagram Stories.
Another way to infuse more humanness into your brand is to respond to comments from your followers. Social media provides opportunities to create a back-and-forth relationship with the people who follow you, and when you leave them with a positive memorable experience, you build positive brand awareness with whoever happens to see your interaction.
Improve your visuals
Visuals are an important part of social media, and research suggests that users remember 65% of information when it’s paired with a visual versus 10% if they just hear the information on its own (source).
Create a Style Guide
If you don’t already have a style guide for your social media accounts, consider creating one. A style guide will ensure that your posts, colors, tone, and visuals stay consistent across your social media feeds, especially if you have multiple people posting from your business’s account.
Double down on what works
Part of marketing is experimentation — so it’s always a good idea to try new things and see how your audience responds.
But once you notice that selfie videos get the most engagement on your Instagram Stories… it might be time to post more selfie videos. If your audience likes and shares your memes more than they interact with your inspirational quotes, consider posting more memes and fewer quotes.
And if your paying customers are all finding you from one or two platforms, you may want to think about investing in ads on those platforms to further boost your company’s revenue and visibility.
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And if you liked this article, you’ll also enjoy this list we made of the best social media accounts for entrepreneurs and freelancers to follow.