This is a guest post for the MELD Coworking blog written by Delan Cooper.
With the evolution of technology, you can now become a successful professional in the field of marketing without leaving your home. Marketing has come a long way, and remote online marketing has transformed the way marketers handle their business. Today, most industries, both small and large, are adopting digital marketing trends.
The benefits of working remotely are plentiful for both employers and employees. However, whether you lead a team of marketers or work as an individual, a career as a remote online marketer requires a specific skill set. The following are four tips that every online marketer should consider learning.
1. Have a connection with your team
Working remotely may affect your friendship or connection with your team. Since you will not be eating lunch together, taking a walk after work, or rubbing shoulders in the office, you may not be able to create a meaningful relationship. Working remotely doesn’t mean that you shouldn’t stay connected with your team or marketers. There are many tools that can help you stay interactive and in touch.
2. Gather the right tools
If you’re starting your career as a remote marketer, you need to understand the difference between online and digital marketing. That’s how you will be able to target the right clients and use the appropriate tools.
Any online marketer must have an internet connection. If you don’t have reliable internet connectivity, consider looking for a quality mobile hotspot to ensure you always have the ability to access the internet.
A good online marketer also understands the importance of noise-cancelling headphones. A high-quality pair will help you communicate with your clients anywhere without getting distracted or misinterpreting information. Since you will be sitting in a chair in the better part of the day, you should also invest in a comfortable chair. Some tools and technologies may seem worthless at the moment, these small tweaks may be all you need to take your remote online marketing skills to the next level.
3. Communicate more
Marketing is all about communicating with your clients in any way possible. This also means that communication could turn out to be your biggest obstacle. It is easier to misinterpret a piece of information or lose sight of something when you are not in the same location as your clients or workers. To avoid confusion or frustration, it is crucial to improve your communication skills and channels. The key to better communication as a marketer is to over-communicate with your workers or clients. You may sound redundant or say something obvious, but it’s better than failing to say it.
4. Be consistent
It is not easy to follow up every trend digital platform has to offer especially since you are working from home. It’s easy to get distracted or procrastinate since you will be setting your own working hours. To remain productive as an online marketer, you need to be consistent at everything you do. Therefore, you should set a schedule and stick to it no matter the situation. Consider your home a traditional office and adhere to your “office” hours.
With that said, you now understand the tips to push your remote marketing skills to the next level. As much as you will be working at home or a coworking space, these tips generally want you to have the same drive as a person working in a traditional office. As a result, you will need to have a vision and a mission to become a successful remote online marketer.
About the Author
Delan Cooper is a writer with years of experience in marketing communication. He enjoys meeting new people and reading more books to get inspired for his own book. Connect with him on Facebook and Twitter.