How to Create a Great Company Culture

people working together in a coworking space

This is a guest post written for the MELD Coworking blog by Nathan Sharpe.


Running a successful business is not only about generating maximum revenue and record-breaking profits. You also want your company to become a great place to work for. This can be achieved by having an amazing company culture.

When a business has a great company culture, employees are more engaged and they can achieve better job satisfaction. Employees who are happy with their jobs are also more productive, which also benefits the company.

Building a great company culture is not something that can be done with a snap of a finger. It takes time, planning, and constant effort. The tips outlined in this article can help you jumpstart the process.

man sketching and designing on wipe board

Make everyone part of the vision

While many experts have tried to categorize the different types of company culture, the truth is – every business has its own unique one. It will depend on the goals of the company, the people working for it, and what it stands for.

The culture of a company is not something you can just copy and paste from a successful business template. Just because a similar company has succeeded in implementing certain operational methods, that does not necessarily mean that it will work for your company and your employees.

It is then very important to look from within. This means that you should know what your company’s vision is and what type of working environment you believe will help you get to that goal. When you have clarity on what that is, you have to involve everyone and make them feel that no matter what their job title is, they are a part of achieving that vision. Make them feel that there is a bigger picture and they are not just faceless employees who do work for the company.

two people collaborating in a coworking space

Encouraging collaboration

No matter what type of company culture you develop, collaboration remains an important factor in bringing out the best ideas forward. When people work together, it enables them to challenge each other’s ideas and come up with the most effective solutions.

Collaboration also allows people to learn from one another and have better work relationships. When employees collaborate, they are more likely to feel that they are part of one team and working towards a single goal. This can help improve employee morale.

To encourage collaboration, companies must provide physical venues and allot schedules so employees can gather and work together. For remote employees, there are digital tools and applications that are available to ensure that constant communication and collaboration can take place.

If you feel that your team is facing an idea burnout, change things up a bit. Go out of the meeting rooms and introduce out-of-the-box brainstorming session. Let people socialize and be comfortable with one another. Even your coffee break sessions can serve as an informal platform where employees can share ideas and collaborate.

man sitting at a coworking space working on his tablet

Offering flexible and remote work options

Many employees quit their nine-to-five jobs because of their quest to find the elusive work-life balance. Getting a fixed monthly salary after working over eight hours straight inside an office does not cut it anymore.

Now, more and more people are looking to have more control on when and where they work. While having a career is still considered important, they also want to have the capability to attend to their personal stuff, travel or live in exciting places.

Companies are now recognizing this shift and in order to avoid losing top-notch talent, they are loosening up stringent policies and allowing employees to work flexible schedules or work remotely.

Having a flexible working schedule means employees can choose what hours of the day they can report for work, without having to stick to a strict schedule. Remote work, on the other hand, means employees can choose to work from wherever they are – whether from home or from anywhere in the world. 

The increasing popularity of remote work has made coworking spaces quite popular. Coworking spaces serve as a hub for remote workers who need a place with excellent facilities that can support them in completing their tasks.

But why is it important to offer flexible and remote working options to employees? When employees have these options, they don’t need to miss out on important personal events like their children’s school play or a family get-together. They can travel without worrying about vacation leaves or getting fired. These may seem like very minor issues but for employees, sacrificing personal time for work can make them resent their jobs and they become unhappy.

happy woman holing a smiley face balloon

Recognizing and rewarding accomplishments

Imagine yourself working so diligently on a project that you even went above and beyond what was required. After successfully completing the work, no one – not even your colleagues or your managers recognized your hard work. What would you feel? For many employees, this can make them feel demotivated and lose interest in their work.

Recognizing and rewarding the accomplishments of employees are effective methods to inspire employee motivation. Employees constantly need to feel that they are being valued. This can help them become more efficient and productive. They have to be reminded that their hard work is being recognized whether through words of praise or through a reward system such as handing out financial incentives.

When your employees achieve a milestone, offer sincere words of recognition. Be conscious of your words and make sure you are valuing instead of undermining their efforts. For example, saying “Good job, I appreciate your efforts” is very different from “Good job, but you can do better next time.” The first line reiterates that you value the employees’ contributions while the second one could make them feel that they did not do enough, which can be demotivating. Words are very powerful so you need to keep in mind that what you say can have a lot of impact.

When it comes to giving out incentives, this can come in the form of a salary raise or a financial commission. Some employees also prefer paid time off or other benefits in kind. It would be useful and more practical to ask your employees so that you’re not giving out rewards that they don’t really want. 

The importance of a great company culture

Having a great company culture is an important part of building a successful business. When employees are satisfied with their jobs and are excited to collaborate, the company ultimately reaps the benefits. Not only are employees happier, but they are also more productive.


About the Author

Nathan Sharpe is a business advisor and business writer at Biznas. He has helped many clients solve their business problems, and now imparts his advisory knowledge onto others to help them improve their businesses too.

1 Comment

  1. […] your financial resources in the best possible way in order to solidify your position in the market, create a great company culture, maximize sales and marketing, and minimize extraneous expenses as much as […]

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