This is a guest post for the MELD Coworking blog written by Keith Coppersmith.
Launching a startup is one of the most difficult challenges that a business leader can face in their career, and no matter if you have no prior experience or if you have been a high-level executive who now wants to build their own brand, there is no denying that you have a long and winding road ahead.
Of course, your first priority is to ensure financial stability for your new company, and to allocate your financial resources in the best possible way in order to solidify your position in the market, create a great company culture, maximize sales and marketing, and minimize extraneous expenses as much as possible.
To achieve all of this, you might think that you need to be a financial wizard of some sort, but in reality all you need is to create a financial strategy and prioritize your investments in order to grow your professional network faster and fast-track your company on its way to success.
Here’s how you can prioritize your startup budget to achieve more while spending less.
Optimize all internal processes
The first thing you need to focus on is optimizing your key internal processes right off the bat.
Depending on your industry and your niche, this can mean many different things, however, the goals are always the same – to elevate operational efficiency, cut down on financial expenditure, and elevate employee satisfaction while maximizing leads and conversions. Sounds simple enough, right?
The truth is, you can’t start devising a comprehensive marketing strategy or a five-year growth plan if you haven’t optimized your supply chain, your employees’ workflow, or if you haven’t optimized your software development process or created a collaborative work environment in the cloud.
Be sure to invest in handy operation management tools that will facilitate automation, as well as smart technology that will make reporting a breeze and alleviate some of the pressure off of your employees. This will create an efficient work environment right off the bat that will boost productivity and output.
Join a thriving coworking space
You might think you need to invest in your own office space, but before you sign the lease, pause to consider all of the expenses that this entails.
Renting an office space can be notoriously expensive, especially if you want to position your company in that bustling part of town where everyone will notice your brand. This is an expense that you shouldn’t take on while your startup is still in its infancy, which is why you should consider joining a coworking space instead.
Coworking hubs are booming across the globe, and there is no denying that being a part of one is the best way to create an office space that your employees want and deserve.
What’s more, now that coworking spaces have become so popular, you can join a thriving shared office for a fraction of what you would pay if you were to rent an entire office for your team. Joining a coworking space opens up numerous lucrative opportunities for your company, all the while helping you save money in the long term.
Build a stellar online presence
It should go without saying that one of the important investments you have to make is to establish a memorable, authoritative, and trustworthy online presence right from the start.
Every growth-oriented company in this digital day and age needs a website and a trustworthy and memorable domain name that will boost their marketing efforts and help build an image of a reputable and recognizable brand.
This means that you need a well-optimized modern website and that you need to create a branded and personalized domain name with a high-quality extension like a .me TLD that will help boost your ranking in the SERPs and create a trustworthy brand image.
Make sure that your domain provider offers stellar security features and that your hosting plan can accommodate all of your traffic needs and goals. As for your website, focus on user experience and optimize it for all mobile devices in order to boost SEO and the chances of converting newcomers.
Optimize payroll for employee retention
The fate of your company rests in the hands of your team members, which means that you need to nurture them in order to minimize turnover and capitalize on long-term employee retention.
While there are many things you can do to make your employees happy, you need to keep one key thing in mind – people want to know that your startup is able to compensate them for their time and effort.
In other words, make sure to optimize your payroll process to minimize needless expenditure while giving your employees the incentive they need to stick around.
After that, you can focus on other quality-of-life improvements like employee development, quality HR support, as well as various perks and benefits.
Invest heavily in lead generation and sales
On a final note, never lose sight of your primary goal – to sell more and capitalize on quality leads. It’s important that you invest in a lead generation tool and create a CRM strategy right away in order to acquire potential customers or clients that have a high chance of converting quickly.
After all, time is money, and the clock is ticking when you’re building a startup with limited financial resources. Focus on growing your sales channels and be sure to offer stellar customer support that will guide potential customers through the sales funnel.
Building a startup is one of the most financially-taxing projects you can take on, but that doesn’t mean that you can’t maximize the efficacy of your budget. Use these tips to prioritize your finances and build a thriving brand.
About the Author
Keith Coppersmith is a business and marketing expert who has experienced both the rise and fall of many businesses. As a regular contributor at BizzmarkBlog, he enjoys writing and providing insight into the marketing industry based on both practice and theory.