This is a guest post for the MELD Coworking blog.
Corporate culture matters — it sets the behaviors and attitudes of an organization. A strong corporate culture will bring aligned values and beliefs. This — backed by strong business strategy — helps staff feel valued and increases engagement and productivity. Cultural conventions can ensure employees are prepared in their response to any given issue and are confident they’ll be rewarded for demonstrating organizational principles.
Improving corporate culture is a time-consuming process that requires effort from all departments. New technology services that cultivate communication and collaboration can be used for improving company culture.
Culture is often viewed as organizational opportunity — the chance for small businesses to act jointly based on shared values, beliefs, and norms.
Consider teamwork and morale at your workplace. When employees trust one another, their efforts will be met with appreciation and improved productivity. Tasks are completed quickly and with fewer interpersonal issues.
Change in culture is often undercut by cumbersome legacy technologies such as outdated solutions that complicate communication. Staff members need ways to interact and collaborate on demand.
Mindlessly tossing technology at the problem can have the opposite intention if employees are suddenly faced with fragmented functions. For culture improvement to become positive, permanent, and productive, it’s vital for companies to adopt a two-factor approach that articulates values and delivers actionable results.
Talk the Talk
To build a corporate culture that lasts, businesses must prioritize staff communication. This starts with collaboration tools that make it easy for employees to connect anywhere such as at a coworking space. By removing collaboration barriers, these tools will promote effective interactions and reduce potential friction, improving project outcomes. Over time, this boosts morale and motivation which builds confidence in employees.
Walk the Walk
Talk isn’t cheap — collaboration and communication tools demand strategic investment to drive ROI. For effective cultural transitions, leadership must walk the walk. This starts with transparency: delivering consistent messaging about what to expect, what is appreciated, and what’s next on the agenda.
Some managers may choose to use automated messaging tools to help shorten the distance between intention and action. This allows C-suite members to quickly draft and implement companywide corporate changes.
Improvement of operational insight doesn’t just have to come from inside the organization. Security assessments to software adoptions and service analytics can help identify potential issues when transforming a culture. Purchasing specific solutions shows staff you’re committed to cultural transformation.
Building a great corporate culture matters. It cultivates trust, enhances communication, and improves staff effectiveness. Yet existing technology processes often frustrate the development of effective office culture, forcing staff to adjust rather than facilitate operations.
System shock can help short-circuit company culture challenges by promoting employee collaboration and introducing transformative strategy solutions. Make sure to check out the accompanying infographic for more ways to strengthen company culture via technology.
Infographic created by Halock Security Labs, a cyber threat management company.