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Interactive Brand Strategy Workshop for Entrepreneurs
May 8, 2019 @ 6:00 pm - 7:00 pm
Register for the Small Business Festival Austin to reserve your spot at this free session: https://sbfaustin2019.sched.com/
When consumers think of Tesla, they think of innovation. Starbucks evokes feelings of consistency and quality. How would a customer describe your brand?
Building a successful brand doesn’t start with visuals but with a brand strategy. Brand strategy is the base of every brand, and by building a brand strategy you can determine how your company is positioned, how it is perceived by others, who it attracts, how it can stay consistent and memorable, and how it can grow.
This session will be held in a workshop style where every business owner will work on developing their own brand strategies step-by-step. We will cover brand positioning, brand attributes & voice, target profiles, content strategy, brand colors & fonts, logos, and websites.
The workshop will help you identify and analyze your true competitors and create your own positioning statement that will make your business stand out from the crowd.
We will work together to create a custom user profile that includes characteristics about where your customers live, how old they are, how they feel when interacting with your business… and most importantly: where you can find them.
We will also identify the unique brand attributes of your company and use them to establish consistency and trust with your target market.
In order to scale your business, your brand simply needs to be memorable! Kay Dee will guide you, and by the end of the workshop, you will know exactly how to connect your brand with your target market.
As the CEO and Brand Strategist of Aventive Studio, Kay helps businesses grow through strategic brand development. Her passion for brand strategy stems from her career as a graphic designer where she helped businesses capture and retain consumer attention through their visual identities.